Corona Hard Seltzer
Corona USA, the U.S. distributor for the renowned Mexican beer brand, aims to boost market share, attract new customers, and build brand loyalty for their newly launched Hard Seltzer in the U.S.
Year
2022
Client
Corona USA
To help Corona launch their Hard Seltzer in the U.S., I led a team of five in creating the Crack Open La Music campaign, projecting a 250% market share increase. Click below to see how we used the flywheel model to drive brand loyalty.
Skills utilized:
Marketing Research: Conducted surveys and analyzed market data.
Marketing Analytics: Analyzed data using Excel and SPSS.
Campaign Development: Applied the flywheel model and 4Ps; created ad demos and playlists.
Graphic Design: Designed presentation and demo ads with Canva and Adobe Creative Suite.
Influencer Marketing: Partnered with influencers/KOLs to enhance reach.
Financial Management: Managed and forecasted campaign budgets; forecasted revenue growth and potential market size
Project Management: Led a team of five, ensured deadlines were met, and liaised with the client.
LipLoveLine
Conduct in-depth consumer behavior research and identify business opportunities for a subscription box service based on consumer insights and competitor research.
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