LipLoveLine

LipLoveLine is an all-natural cosmetic startup based in Richmond, VA, seeking to enhance brand awareness, boost customer loyalty, and expand its market presence.

Year
2022

Client
LipLoveLine

To enhance LipLoveLine’s brand awareness and market reach, our team researched consumer insights and analyzed competitors, leading to our proposal for a subscription box service. Click below to see how we revitalized the brand.

Skills Utilized:

  • Marketing Research: Conducted primary and secondary research on the beauty industry, including focus groups and surveys.

  • Marketing Analytics: Analyzed survey data using SPSS and visualized findings with Excel.

  • Product Marketing: Crafted messaging, defined go-to-market strategy, and planned product promotions, including market sizing.

  • Graphic Design: Designed presentations and graphics using Canva and Adobe Creative Suite.

  • Brand Marketing: Redefined brand image and messaging.

  • Social Media Marketing: Developed content for micro-influencers to effectively reach target audiences.

Corona Hard Seltzer

Develop a winning marketing strategy based on the Flywheel model, projecting a 250% market share increase and elevating the brand to the #3 position in the hard seltzer market.

View Project

Other projects

Green Bowl Foods

Create a Go-to-Market strategy for Green Bowl Foods, using market research and targeted tactics to launch their vegan instant meals in the U.S.

View Project