Green Bowl Foods
Commercial Lynks, an agricultural commodities supplier based in Alexandria, VA, sought to introduce Green Bowl Foods, a Canadian vegan packaged food company, to the U.S. market.
Year
2024
Client
Commercial Lynks
To help Green Bowl Foods enter the U.S. market, my team developed a GTM campaign using market research to identify the best cities for launch. We combined this with a comprehensive promotional campaign to build a strong customer base. Click below to see how we integrated sustainable marketing strategies to ensure long-term success.
Skills utilized:
Marketing Research: Conducted both internal and external market research, including primary research through focus groups and surveys.
Marketing Analytics: Analyzed survey data to gain insights into consumer perceptions of the product using SPSS, Excel, and Google Analytics.
GTM Marketing: Determined the launch region, identified target customers (B2B and B2C), and planned promotional strategies to support the launch.
Digital Marketing: Developed an omnichannel marketing strategy, incorporating social media, email marketing, online community building, and digital advertising.
E-commerce Strategy: Set up e-commerce platforms and strategized online buying channels.
Graphic Design: Created all graphics using Canva and Adobe Creative Suite.
Project Management: Acted as the liaison between the team and the client, facilitating insights and discussions to refine the plan.
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Develop a winning marketing strategy based on the Flywheel model, projecting a 250% market share increase and elevating the brand to the #3 position in the hard seltzer market.
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